Somewhere in Las Vegas tonight, a commercial, music video or major motion picture is being shot–and behind the cameras, behind the makeup chairs and craft services tables, you’ll find Chris Ramirez with a phone all but glued to his ear. Ramirez runs Silver State Production Services, a local film production company that provides technical and logistical support to everything from Lil’ Wayne videos to the Hangover films. In his spare time, he runs a production company called Lola Pictures, sets up fashion shoots in the alley behind the Beauty Bar, and hosts the occasional zombie apocalypse. Meaning: Ramirez has no spare time.
HI! MY NAME IS: Chris Ramirez
WHAT DO YOU DO? I’m the founder of Silver State Production Services. We provide crew, gear, locations, coordination, transportation and more for film, television, commercials and live events. And I’m a producer at Lola Pictures — a development and production company with several projects under way, including the feature film adaptation of Joe McGinniss Jr.’s The Delivery Man; a Las Vegas-themed game show for 51 Minds Entertainment; and several other film and television projects. Both companies are owned by Downtown Films, a partnership between Tony Hsieh, Fred Mossler and myself, and are located inside Emergency Arts.
HOW LONG HAVE YOU LIVED IN DOWNTOWN LAS VEGAS? I’m a native. I grew up in Rancho Bel Air (near downtown). I’ve been back downtown for the last two years. I live in the Newport Lofts, but I recently moved from the John S. Park neighborhood.
WHY LIVE DOWNTOWN? ISN’T IT AN UNTAMED WASTELAND? Suburbs are stale and isolated. I work and hang out here, ride my bike or skateboard to work everyday. If people watched my dog and me for a day or so, they’d be surprised at how easy and cool life in downtown Las Vegas can be.
WHAT’S THE BEST DAMN THING ABOUT DOWNTOWN? It’s an actual community of people who care and are doing interesting things. I collaborate with others in this community quite a bit — people I would have never thought of before.
DOWNTOWN NEEDS ______ MORE THAN ANYTHING: Parks! Parks! Parks! And a movie theater.
FREMONT STREET EXPERIENCE: FRIEND OR FOE? Eh.
WHERE’S YOUR FAVORITE PLACES IN DOWNTOWN VEGAS TO EAT? Le Thai, Du-par’s, The Beat (but off-menu, from Chef Stephanie Bagunu), Los Tacos and Real Donuts.
TO BE ENTERTAINED? Don’t Tell Mama, and The Ogden’s pool. There’s a lot of fun people there.
TO WATCH DRUNKS IN ACTION? At Vanguard. It has the only outdoor seating on Fremont East.
AND TO SIMPLY RELAX? By the pool at the Newport Lofts, and kicking a pinecone with my dog on the streets. We take the grass where we can get it.
IF YOU WERE ANOINTED SUPREME RULER OF DOWNTOWN FOR ONE DAY, WHAT’S THE ONE THING YOU WOULD CHANGE? Replant all the trees this area had decades ago.
PHOTO BY ANDREW JAMES