Beauty Bar Sold: Meet the New Owners

BB Story

The one on the left, he’s Darin Feinstein. Very cool guy. He owns and operates several prominent Las Vegas businesses, including Fat Bar on the Strip, the newly-opened El Dorado Cantina on Industrial, three shows at the Riviera … and oh yeah, he also owns a stake in venerable West Hollywood hotspot The Viper Room; he bought it directly from Johnny Depp in 2003. The tattooed rocker next to him is Corey Harrison, and he … well, he’s a Pawn Star. If you’d like to know more about him, just turn on the closest television and wait thirty seconds. He’ll show up.

These two good friends are the new majority owners of Beauty Bar Las Vegas. The paperwork is signed; they take over the operation on July 1 from current owner Paul Devitt. And judging by what they told me in an exclusive interview last night, they intend to hit this thing hard from day one.

“We’re going to fix it up,” says Feinstein. “New booths, a paint job, some rewiring, and we’re going to add some functionality to what’s already there. The sound system … we’re going to improve it. The Viper Room has probably the best sound on the West Coast in terms of a (club) room. We’re going to look to mimic that sound quality inside, and then potentially renovate the outside based on that.”

You might have noticed that he didn’t say anything about changing the name or the theme of Beauty Bar, and that’s because they’re not going to. Beauty Bar Las Vegas will stay a Beauty Bar. In fact, it’s going to re-do its roots, to use a salon expression.

“We’re bringing back the manicures and pedicures,” says Feinstein. “We’re putting back the beauty in Beauty Bar.”

And they’re going to do it with respect to what’s already in place.

“We’re not looking to close at all,” Feinstein says. “We’re not going to disrupt the schedules of the booking people, the social media people and the staff. We’re going to try and make this as smooth a transition as possible.”

Less certain at this point is the fate of Beauty Bar staples Nickel Fucking Beer Night and The Get Back. The partners say they need to look at all of Beauty Bar’s entertainment offerings objectively once they take over. But they don’t seem too down on the Beauty Bar current offerings. (“A lot of the events that they’re doing are great,” says Feinstein.) They only want to bring it back to where it was when it opened on Fremont Street in 2005, when it was a place to where you could get a manicure, have a few drinks and check out an ascending indie band.

“We’re not going to make a living off Beauty Bar,” says Harrison. “It’s just going to be fun; a cool place to hang out.”

When I ask them if Fremont East already has too many cool places to hang out, they both shake their heads emphatically “no.”

“There’s always the concern that Downtown’s getting oversaturated,” says Feinstein. “But we’re going to attract a larger customer base. That’s our goal.”

The way to do that? By being the only place of its kind in Las Vegas; a unique draw for tourists and locals alike. They want you to be able to come to Beauty Bar without even knowing who’s playing that night; to come solely for the experience of being there.

Harrison, whose family pawn shop greets thousands of out-of-town visitors a day, knows a little something about this.

“I would like it to be the destination of Downtown; to be, ‘Something fucking awesome is going on at Beauty Bar tonight and if you didn’t show up, you missed it.’ I want big bands playing there. I don’t even want to tell people. I just want them to come and see it, figure it out. ‘Holy shit, I was at the Beauty Bar last night and Social Distortion played.’ That’s the kind of stuff we’re looking to do.”

First, though, the partners have to get in the door and get settled, meet the neighbors. And Harrison has one more little thing to do, one that he throws in just before the interview ends: He needs to tell his Pawn Stars cohorts, his family, that he went out and bought a Downtown bar. They don’t know yet.

“That’ll be a good episode,” he says, grinning.


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  • G. Wonder

    If they get rid of nickel beer night and the get back they are over.

  • psycholemon

    as long as they keep the occasional rockabilly,psychobilly,punk band it is ok with me,I love playing there!

  • David Leibner

    They should hook up with local DTLV app IT’S ON ME, so anyone in the world can buy locals drinks there.

  • JPR

    I look forward to seeing how they reconcile the strict Nevada State Board of Cosmetology licensing regulations.

    • 777s

      And that is why Beauty Bar concept developer and original owner Paul Deavitt was NOT able to perform real manicures at his opening in 2005 and thereafter.

  • jessiebella

    Please bring back the Beauty Bar in Hollywood! It’s very much missed and as much as I love me some hip-hop clubs once in a while, we need some more balance! I lived in Vegas for 12 years too and happy to see East Fremont growing and the Beauty Bar staying and bringing back the mani/pedis – some great times there! I hope they keep the nostalgic look during the upgrades too. And the lot in the back and occasionally a DJ that will bring out the break dancers. Good luck guys! I look forward to coming by on my next visit!

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  • the back of yo head

    Ahemem just gonna put this here. Three days after takeover….

  • Olivia Jane Huffman

    WOMEN ARE BEING SEXUALLY HARASSED BY THE NEW OWNERS “I am standing outside of Beauty Bar last night with one of my girlfriends when all of a sudden these obnoxious party bros one by one come trickling out of a Sapphire limo. We entered the vicinity to check out the Ringo Death Star show but the band had not started yet so we stepped outside and joined some friends for a cigarette break. That’s when we were approached by the party bros we had seen earlier. They approached us and forced conversation, but we were not interested so replied vaguely, but polite. It was clear we didn’t want to talk or flirt, but they refused to take no for an answer. It got to the point where they were being disrespectful and intrusive. Seeing, that we weren’t going to budge, one of them said “You know this bar? Well I’m the OWNER now. And you’re never allowed back in.” We were 86’d for no apparent reason, other than the fact that we, a group of girls in the middle of a conversation and had no interest. But.. the story doesn’t even stop there. The new “owners” showed even more signs of chauvinism when we tried to go back in to see the show (thinking they were joking) but wouldn’t allow us entry. They ended up letting one friend enter, on the condition that she give the owner “a kiss on the cheek” and another friend was still denied entry after getting her $20 bill thrown back at her. I have been going to Beauty Bar for over 10 years and I am extremely disappointed in the actions that took place last night by the people who have taken reign over the bar. I don’t think I will be attending any time soon.”

  • 777s

    Beauty Bar was the very first bar to open in 2005 in the East Fremont Entertainment District. Founder, concept developer and owner Paul Deavitt fought to survive through all the sidewalk and street construction in 2007-08 and some months could barely pay staff and his $1/s.f. rent. He held on despite monthly threats to give up. He moved on to build other Beauty Bars around the nation and left many managers over the years run the joint as new schemes made the place and Paul money. You can see he lost personal interest altogether and saw dollar signs only, willing to sell out to these two guys. We can hope that Feinstein and Harrison don’t destroy this fabulous theme bar, but I have trouble imagining that drag queens will be ever hanging here again drinking Cosmopolitans listening to retro-1960’s music at Friday happy hour. Those days are gone, as are the the fragile, antique beauty salon interior and understated vintage signage on the front facade.

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