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The Return of Goodwich

After months of separation anxiety, the Goodwich is back and now in a bigger location in the Soho Lofts at 900 S. Las Vegas Blvd.  The sandwich spot opened outside of Dino’s January 2014, but the small kiosk now serves as a testing ground for other concepts. We’ve been without the Reuben-ish since January, but it was worth the wait.

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The bigger kitchen means a bigger menu. Expect to see new Goodwiches such as the Hawkeye, inspired by a sandwich from c0-owner Josh Clark’s childhood and made with crispy pork, green chili ketchup, “maystard,” pickles and onions ($8.50).  Co-owner Theo van Soest is excited about the Sea Smoke made with smoked white fish, remoulade, onion jam, tomato and greens ($9.50).

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Market Salad

“We got a lot or requests for veggie and gluten-free options,” van Soest says. So they added those and some salads as well.

But the biggest change is coming early May when Goodwich launches their breakfast menu from 7- 11 a.m. seven days a week. Get the most important meal of the day either on toast or with toast on the side. Try the 3 Lil Birds with turkey, duck, chicken, root veggies and salsa verde ($8), or the CB Hash with herbed potatoes, caramelized onion and green chile with toast ($7). On toast, the Fun Guy comes with shrooms, grits, green chili aioli, scallions and a broken yolk ($7.50).

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The Reuben-ish

Goodwhich also serves “Rocketproof” coffees, similar to the branded Bulletproof coffee made with a scoop of butter, but with added ingredients such as coconut oil, honey and cinnamon.

To better cater to the Soho residents, beer and wine will become available once they get licensing. They also have happy hour from 3- 6 p.m. where everything is under $6. Food can also be delivered to anyone in the Downtown area for an additional $1.25 per order.

According to van Soest, they had some setbacks opening up the new space but the wait only seemed to build anticipation. Since soft opening Thursday, only making the announcement to Soho residents, the place has seen a steady line. Oh, Reuben-ish how we’ve missed you. Can’t you tell?

The Goodwich is currently open 11 a.m to 10 p.m. daily.

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