It seems like it was just yesterday when University of Michigan friends Andre Thomas and JimDre Westbrook rebranded Thomas’ Simple & Plain clothing line to reflect the brand’s motto, “Live At Your Own Pace.” In 2006, the duo created universal lifestyle brand LAYOP featuring comfortable, casual clothes and accessories each marked with their signature turtle logo. Now they are opening up their first store in Downtown Container Park on September 2.
“If you live at your own pace, you’ll be happier, healthier, and you’ll get more out of life,” Westbrook says. “That’s the number one reason to live.”
In the past, LAYOP gear sold inside Strip stores such as Stitched at The Cosmopolitan, and is currently sold at Suite 160 in Mandalay Bay and at Haute Chix in Southern Highlands.“We always wanted a flagship store because we felt that would give us the best opportunity to succeed,” Westbrook says. “We do the best in telling our live at your own pace story.”
Collections for women, men and kids will be for sale along with new items created for the 275-square-foot boutique’s grand opening. “You’ll see exclusive Las Vegas and DTLV LAYOP merchandise now that we’re part of the Downtown Las Vegas community,” Westbrook says. “It’s going to be the perfect mesh of the LAYOP turtle and Las Vegas landmarks.”
Westbrook is looking forward to spending time at the shop once his gig as a server assistant at Encore Beach Club ends early October. “When you come into our store, you get to talk to the owners. A lot of times when you purchase things, you don’t get to talk to the actual person that made that item. But here, you actually get to see Dre T and [me] inside the store,” Westbrook says. “When people hear us speak about the brand, they feel our passion,” he says.
And if you want to keep the conversation going, meet up with the two for the debut of their monthly First Friday event this September titled #DTLVToast at Bin 702 at 10:30 p.m. “It’s where we bring people together who are like-minded and who want to have fun,” he says. “We’ll buy the first 15 people [who come to the store] a drink and then we’ll give a toast.” 707 Fremont Street, Ste. 2320, 702.405.6200,