It was announced in July that The Beat Coffeehouse and Record Store in the Emergency Arts building will be replaced by a new family-style restaurant, Eureka! out of Southern California. The American restaurant slated to open Spring 2017 specializes in 100-percent craft, regionally sourced food with a nearly everything-from-scratch kitchen.
“I can identify with the sadness and nostalgia. It was a very, very special time.” -Alex Epstein, executive manager of El Cortez
Executive manager of El Cortez and owner of the property Alex Epstein says replacing The Beat was a difficult decision. “I can identify with the sadness and nostalgia. It was a very, very special time,” Epstein says. She says the excellent service she experienced at Eureka! attributed to her decision and they are are not trying to commercialize Fremont East.
The remodel of the space starts in October. (An entrance on Sixth Street will allow access to the upper floors of Emergency Arts.) Eureka! co-founder Justin Nedelman says they will maintain the architectural integrity of the building.
“I don’t want the world to think [the owners] sold out for some chain,” Nedelman says. He emphasizes that Eureka! restaurants are the anti-chain. They plan on growing slowly and putting the restaurants in emerging markets similar to Downtown Las Vegas. There are 20 locations total, the majority in California, and Nedelman says each restaurant has a boutique-style vibe.
The restaurant’s model is quality culinary with approachable prices. Most of the 40 items on the menu are under $17. The casual rustic restaurant serves American fare, specializing in burgers from traditional to bone marrow burgers. One of the more indulgent items, the Fresno Fig Burger, is made with fig marmalade, melted goat cheese, bacon, tomato, red onion, arugula and spicy porter mustard. There is also a variety of starters and signatures such as slow-roasted pork ribs.
The spirits and beers are all-American but you won’t find traditional domestic options such as Coors Light or PBR behind the full-service bar. The same goes with name brand liquors. Nedelman says there will be a variety of small batch and hard-to-find whiskeys on the menu.
But despite the word “craft’s” association with hipster, Nedelman says Eureka!’s are not trendy. “It’s like the Star Wars bar scene. You get all demographics,” he says.