Thousands of Las Vegans will show up at Cashman Center Dec. 10 ready and willing to get covered in paint while raging to music by Flux Pavilion, Doctor P, Cookie Monsta and Diskord. What started as Miami’s “Dayglow” party in 2007 has blossomed into Life in Color Festival, an event that has traveled to more than 40 countries firing paint cannons into the waiting crowd from all angles.
“This party allows us to get as creative as we want,” Life in Color COO Eric Fuller says. Every year, the production team convenes a think tank with its loyal crew that includes circus performers to decide the tour’s creative direction.
At Life in Color: Kingdom edition (“Wear white—you are the canvas!”), mood lighting will greet the arriving participants. Tensions will mount when one of the headliners begins to play, a signal that within the hour, the first blast of non-toxic, latex-free paint is going to fly. “Once the paint happens, people get more playful,” Fuller says. “It breaks down barriers.” Indeed, when everyone gets properly messy, the collective adrenaline fuels an environment not unlike a food fight. Only way more colorful.