Willie Nelson Comes to Main Street … And He’s Bringing Weed

It was a brief visit, but its memory lingered in the air long after it ended.

Music legend Willie Nelson came to Downtown Las Vegas Tuesday night to celebrate the Nevada launch of his marijuana brand, Willie’s Reserve with a party at Exile Boutique. Alongside his six decades writing and singing such classics as “Crazy,” “Whiskey River” and “On the Road Again,” Nelson has been a longtime advocate for cannabis. He’s been open about his fondness for (and consumption of) the weed since the high-living ’60s and through the “Just Say No” ’80s. Now, as the millennium sees it becoming not just acceptable but profitable, Willie is leading the charge.

And lighting the joints. Nelson’s tour bus pulled up on Main Street and, as he emerged, his signature cowboy hat and braids were immediately identified by cheering fans. As he took a spot in the center of the shop amidst cowboy boots and vintage guitars, Nelson lit and passed what some said were 100 joints of Willie’s Reserve to the eager crowd, thus satisfying many folks’ lifelong wish to smoke up with the O.G. of outlaw country. Willie’s Reserve comes to Nevada in a partnership with Redwood Cultivation and, according to the smiling, red-eyed folks in the crowd, it’s damn good stuff. As it should be: Over Nelson’s long career as a musician, pot-loving fans have brought him offerings of their finest bud. With Willie’s Reserve, he’s returning the favor.

A fan gets a Willie Nelson tattoo during the launch party.

A fan gets a Willie Nelson tattoo during the launch party.

The Redheaded Stranger didn’t hang around for long. After a half-hour of photos, hugs and handshakes, he was back on the bus and off into the night—after all, the man is 83 and he has a string of gigs at the Venetian coming up.

“Redwood Cultivation is proud to be the exclusive cultivator and distributor of Willie’s Reserve in Nevada. It will be a win-win partnership for both of our companies,” said Paul Schloss, president and CEO of Redwood. And it’s only one in an increasing number of business partnerships that are bringing cannabis (and celebrities) to Nevada.

Willie’s Reserve is carried at Sahara Wellness, Inyo Fine Cannabis, Pisos, Canna Copia, Essence, Jenny’s Dispensary, Canopi and Nevada Medical Marijuana dispensaries.

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