Photo by Cotoya

JAMFest Will Showcase the Sounds of the Future

A new music festival will soon beat in the heart of Downtown Las Vegas.

Brought to you by underground music masterminds Jam Nation, the Just About Music Festival and Block Party (or JAMFest for short) boasts a lineup of young, up-and-coming national and local talent. The daylong all-ages event will take place on May 13 and will also feature art, fashion and food trucks to rock all senses.

“There will be every type of music genre and more: pop, instrumental, electronic-dance-music, jazz, R&B, soul,” says Zach Hammond, co-founder of Jam Nation. “There will even be some sounds people haven’t even heard of yet.”

Headliners include Texas EDM noisemaker Riot Ten and Tennessee spitter Xavier Wulf, with more to be announced. The lineup also features burgeoning local talent such as Kiari the Stone,Kiari the Stone and Zelly Vibes, among others.

Jam Nation hosted Atlanta rapper Rich the Kid at Hard Rock Live in February. Photo by Cotoya.

Jam Nation hosted Atlanta rapper Rich the Kid at Hard Rock Live in February. Photo by Cotoya.

The ultimate goal is to put a spotlight on the city’s young artists and showcase the future of the Las Vegas music.

“We need to celebrate the creativity of our youth because they have so much to offer to this city and we hope this festival will embrace that,” says Yusuf Muhammad, Jam Nation’s talent buyer.

This is a natural evolution for Jam Nation, which began throwing underground raves and hip-hop concerts in warehouses and Downtown art galleries. They soon caught the attention of the Strip, bringing acts such as Atlanta rapper Rich the Kid to Hard Rock Live in February for his first Las Vegas gig. Now, with Jam Nation’s inaugural music festival on the horizon, Hammond is thinking even bigger.

“We hope to become a staple event in the Vegas scene where, 20 years from now, our kids will be attending this festival with the opportunity to see bigger name artists perform,” Hammond says. “I grew up with music and parties, so I just want to contribute to the Vegas culture in one event.”

JamNation Presents Just About Music

6 Coolidge Avenue in the Arts District, May 13, 2-9pm., $20-60,

Vegas Seven