Your Host: Brock Goldstein aka DJ Brock G
DJ Brock G is one of the resident DJs and the curator of the Las Vegas installments of Soft Leather. As a DJ, Brock G has been playing underground dance music since the late ’90s, but his range has only continued to grow from there. From drum and bass to lo-fi house, he has evolved right along with the thriving dance community, and as a purveyor of cool, he’s ahead of his time.
“I’ve always searched out fresh and innovative sounds, although sometimes I’m too far ahead of things for my own good as a DJ,” he says. “As I’ve become more experienced, I’ve realized the whole point is to make people dance and have a good time.”
“Come Tight, Leave Loose”
“‘Come tight, leave loose,’ is our tagline; our creed. It speaks to the marriage of style and gritty sexuality the brand represents,” says Brock G. In a more literal sense, the inspired dancing alongside the inclusiveness—the event is pansexual and welcoming to all people regardless of how they identify or what pronoun they use—provides a very open environment, both with how people dress and how they dance with each other. Partygoers are encouraged to throw inhibitions out the window.
Soft Leather was started by promoter, DJ and scene innovator Johnny Love, who has been credited as the founder of the Health Goth brand and movement, and has been a part of several L.A. electronic music groups, including Guns n’ Bombs and Deathface. Created as a response to the mainstream takeover of dance culture, Soft Leather draws from New York City’s iconic ’90s club scene.
Although the party started in L.A., various installments of Soft Leather can be found all over the country, namely Tulsa, Philly and Vegas. When Johnny Love was ready to expand, he reached out for suggestions online and was connected with Brock G via a mutual friend, DJ Astronomar.
“I’m really proud to be behind one of the most active and popular chapters. I think we’re doing a lot for Vegas culture,” Brock G says.
The next scheduled installment of Soft Leather will go down on March 7, taking over Commonwealth’s rooftop patio, with UNIIQU3 headlining. The party will continue on March 21 inside Commonwealth and again at Oddfellows on March 29.
Resident DJs AFS, A.C. Esme and Brock G share the decks with noteworthy guests each month, all revolving around the curated aesthetic. The events are held together by a squad of worthy hosts who set the example for other partygoers in terms of looks, dancing and overall vibe.
“Everybody that is a part of Soft Leather Vegas today naturally joined forces through our shared passions,” he says.
Beyond the monthly parties, Brock G anticipates some real growth of the brand in 2018. From a limited-merch line, new headliners and a potential spin off club night, there’s a lot to look forward to.
On top of a crowded dance floor, Soft Leather inspires an aesthetic that accentuates its inclusivity. Recurring guests use the opportunity to dress their best, building on their personal style with extravagant outfits. From taped nipples to drag to streetwear, anything goes—just be ready to move. Officially, dress code at Soft Leather is “pansexual dress to sweat,” so the options are unlimited.
“We want people to come and sweat out all their inhibitions on the dance floor.” Brock G says.
Soft Leather won’t be tied down. The whole premise is freedom of expression, and that translates to the musical offering as well.
“The vibe is pure party. In one night we will play several genres of house, techno, disco, club music, ballroom, juke—as long as it fits the overall vibe,” Brock G says. “We want to make people have fun, to be their ideal self, to lose themselves, to feel cool, hip, and to go crazy on the dance floor.”
The overall theme of a Soft Leather party is inclusive, no-holds-barred fun. When times seem a little bleak, it is there to deliver a welcoming embrace.
“I think our party means a lot because of the scary times we live in. We’ve seen emerging viewpoints and acts of nationalism, racism and bigotry over the last year. A lot of hate. We’re a party and brand that celebrates diversity of all kinds, especially those groups often marginalized,” Brock G emphasizes.
“We celebrate love and we hope that everyone who comes to our events feels that love.”